Type of operation
Merger & Acquisition
Pet Food

Whitebridge Pet Brands has acquired Agras Pet Foods, an Italy-based high-quality pet food company. Both are NXMH (a Belgium-based investment firm) portfolio companies.

Agras Pet Foods was founded in 1986 in Genova (Italy) with the mission to bring natural and high-quality products to the pet food sector and is today a leader in Europe in the distribution of natural foods for dogs and cats, with a particular focus on the wet complements and toppers segments. In 2020, Agras Pet Foods acquired Cerere Produzione, a company based in Neive (Cuneo) operating in the production of private label dry pet food.

Agras Pet Foods is active on the market with the brands Schesir, Stuzzy and ADOC, generating a turnover of more than € 100m.

Whitebridge Pet Brands is a USA-based producer of natural cat and dog food, complements, toppers and treats, marketed with the following brands: Tiki Pets, Dogswell, Grizzly, Cloud Star, Buddy Biscuits, Pet Botanics, Crazy Dog and Petite Cuisine.

The transaction is in line with Whitebridge Pet Brands’ mission to be a worldwide leader in natural pet health nutrition. In addition, the transaction will accelerate the development of both companies in terms of innovation and geographical footprint.

Corus Corporate Finance acted as financial advisor to Piemme Holding in the sale of its minority stake in Agras Pet Foods to Whitebridge Pet Brands.


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